Saturday, September 22, 2012

New York Fashion Designer Alex London | Wide Awake

Photographer: Zhang Jingna | Stylist: Sansyrae St. Martin/Plutino Group
MUAH: Vanessa Jarman/Page One Management
Model: Natasha Yaroslava/Ford
Wardrobe: Alex London


Alex London is a NYC based designer that has been featured in New York Fashion Week, a Vogue gallery exhibition, Harper's Bazaar Vietnam, Kat Deluna's new hit single "Wanna See U Dance", and Z!NK Magazine March cover featuring Gossip Girl's very own fashion icon Taylor Momsen. Alex has attended Parsons the New School as well as F.I.T's precollege and various internships.



Photographed by GL Wood | Styled by Lisa Jarvis
Photo Assistant Alex Benigno | Stylist Assistant Sandra Emilcar | MUA Vincent
Model: Taylor Momsen | Dress: Alex London | ZINK Magazine
Currently, Alex London is holding a fundraiser to help bring the new Fall | Winter 2013 collection to New York Fashion Week in February, but needs YOUR help to do so!

You can make a private donation via the designers online fundraiser from the hugely popular event and fundraising website indiegogo. There are rewards for all levels of donations starting at 1 dollar and maxing out at 10,000. All contributions will be greatly rewarded with everything from signed canvas prints to private classes on hand sewing and fashion illustration.


http://www.indiegogo.com/alexlondon


Photographer: Julia Comita
Photographer: Sinsong Xi | Style/Wardrobe: Alex London | MUA: Lisa Jarvis
Hair: Takeo Suzuki | Model: Sietska @ Fenton Moon
Jonathan: What's your creative process like when beginning a collection? What part for you is where the magic happens?

Alex: Uhh.... I don't know....  It just happens... I'll sleep.. wake up... remember a dream.. and there we go. Just sort of happens. But I sleep... a lot... I love sleep... If I'm too tired, the magic's not there. Sometimes I'll make dresses in my sleep. Literally... dream first, so I know what I'm going to do in my head beforehand, then I don't waste any time...  But usually, I end up over sleeping so I just can't win either way :P



Jonathan: Why is fashion your choice for artistic expression? What do love about fashion?
 
Alex London: I just LOVE it... I love that fashion is something real, more so than any other art form. It's something you can put on at the end of the day and become a part of.


Photographer: Stian Foss | Stylist: Lisa Jarvis
Jonathan:  Okay... you have carte blanche for an editorial... what magazine? And whose on your team? MUAH, Stylist, Photographer...

Alex London: Easy!! Italian Vogue - shot at the Cologne Cathedral
Photographer: Steven Meisel
Stylist: (my bff) Lisa Jarvis
Makeup: Misha Shahzada
Hair: Takeo Suzuki

Model: Tereza Janakova
Photographer: Julia Comita | Styling/Wardrobe/Hair: Alex London | MUA: Lisa Jarvis | Model: Rachel Jean
Jonathan:  What has been your biggest "wow" moment career-wise so far?
 Alex London: My stuff being pulled and shot for Vogue this past Sunday, I was on set for 5 mins. to pick up stuff for the shoot the next day... just to be pulled over and told " we're shooting you're top next.. don't spazz out or tell anyone you're the designer." I saw the girl dressed... and had to keep myself from squealing... It took a loooot of self restraint.
Photographer: Zhang Jingna | Stylist: Sansyrae St. Martin/Plutino Group
MUAH: Vanessa Jarman/Page One Management
Model: Natasha Yaroslava/Ford
Wardrobe: Alex London
Jonathan: Who is the one person in life you would say inspired you most?

Alex London:
Alexander McQueen, design-wise... but really... I'd have to say my friends... both past and present. 

Jonathan: Just want to thank Alex for her time and join us in supporting her dream. 
 
You can support Alex at indiegogo or check out her latest work at her online Shop.
You can also visit Alex on Facebook and Twitter. xoxo



Photographer: Zhang Jingna | Stylist: Sansyrae St. Martin/Plutino Group
MUAH: Vanessa Jarman/Page One Management
Model: Natasha Yaroslava/Ford
Wardrobe: Alex London

Young British Designers - Shop the New Generation

5 comments:

fashion middle east said...

Nice fashion designs I like your dresses desings its a good effort to promote your culture and trends very well.The designs of dresses are very modern and stylish.

Alex said...

<3

The White List said...

Cool!




www.the-white-list.co.uk

Little Butter Icing said...

I look forward to seeing more from this Alex London, thanks for posting about NYC style! http://tenchfroast.tumblr.com/post/51182967971

Renata and Jonathan said...

A pleasure! Glad you enjoyed the post, LBI!

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