105 LOOKS is the premier video-centric beauty site for style-savvy women
who want to know how to wear the latest beauty trends. Whether you want
something a little edgy or casually chic, we present the best videos on creating
the wearable looks you want and the products you’ll need to make it happen.
Today, I am thrilled to present to you their latest looks in this great makeup tutorial.
Chic Day + Intense Night | One Palette Two Looks
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| Marcus and Caroline |
Brother and sister, Marcus and
Caroline Dahllöf, were experiencing way too much frustration trying to follow
the latest tips on beauty via YouTube. They wanted to be able to find the best
videos for each occasion or style, e.g. all the best evening looks regardless
of which makeup artist had done the video. It was easy to get lost in an endless sea of videos. And with
video production quality varying so much, it was time consuming sorting the
good from the bad. Using traditional keywords and tags weren’t really helping
either. Inspiration struck.
105 LOOKS was born.
The idea. Handpick the top beauty
videos on YouTube and set a standard of quality, make them searchable by style, celebrity name, product name, and occasion or makeup color, all in
a way that makes sense for cosmetics. Whether you are a professional makeup
artist or getting ready for your prom, Marcus and Caroline have worked hard to
make the latest styles accessible and easy for you to find and use. With work,
school, and the demands of a busy life there’s no wasted time, no fuss and you
can be sure to find the best beauty videos for each style or occasion. All videos meet a minimum level of quality
for audio, video and lighting.
105 LOOKS is runway inspired, but
the looks are extremely wearable - wanting to inspire women to try new looks
that might seem intimidating at first but can actually be quite wearable if
done right. In their weekly TREND GUIDE, they offer a range of styles and
skill levels in the latest looks. And the videos
come with easy-to-follow instructions that show how to create a look from
beginning to end.
A conversation with co-founder, Marcus Dahllhöf of 105
LOOKS.
R&J: Thank you for joining us, Marcus. 105 LOOKS is an amazing site
and you’ve both done a fantastic job so far. What are your hopes for the future
of 105 LOOKS?
105 LOOKS: We hope the site will become a destination for women that want
to learn to do makeup, whether it is the latest runway looks or getting
introduced to makeup. Online video
is such a fantastic way to learn makeup.
Going forward we
will continue to improve the content and the experience of 105 LOOKS. For example, we are currently focusing
on making the site more social.
R&J: There are so many factors in deciding what look to do
(makeup-wise) for an evening out. Any advice for someone wanting to try something
new yet maybe unsure what to choose?
I would also suggest
browsing the looks from our Trend Guide this fall, we have some great evening looks
in there.
In general, for an
evening look you should go for a bolder, more intense look. Make sure to match
appropriately with your attire – if you are looking to make a statement with
your makeup you don’t need your clothes to do the same. Now, if you are going
on a first date, I would not suggest experiment with a new look – stick to
something you know works and that enhances you!
R&J: Off the top of your head, what are the top 5 products (brands) a
girl just shouldn’t be with out?
105 LOOKS: I would suggest
taking a close look at the following products and brands:
• Cheater! Mascara
by the Balm is excellent, and it comes with a great brush.
• Dior’s 5-color
Palette in Mitzah is one we highly recommend for the fall – the colors are
super trendy and because they are natural colors they will work on most women.
• NARS’ Blush in Orgasm is a really popular
blush and that works really well on most people.
• There are some
great lip products out there that match color according to body heat. For
example, Dior Lip Glow and a drugstore alternative is Black Radiance’s Perfect Tone Lip Color.
• Instead of
traditional foundations, we like tinted moisturizers. Because your natural skin
color will vary with the season a nice tip is to get 2 in similar shades and
then blend for a perfect color match.
Laura Mercier makes some great oil free tinted moisturizers that come
with SPF.
R&J: Thanks again, Marcus, for your time and wish you continued
success.
We are very happy
to introduce you to 105 LOOKS and thank them for the time shared with us. If
you would like to see more video tutorials here please let us know and will do
our best to present more in the future. We all hope you enjoyed the post.
