Venus In The Sunlight | A photo shoot with Fashion Photographer Jvdas Berra

Jonathan: Hello Jvdas, thanks for taking some time to talk about your latest project. If you can just talk a little about the shoot, the location, talent and anything you found exciting or fun, that would be wonderful.

Jvdas: It was a project between friends. We were in a somewhat dangerous part of the beach as the waves beat hard and were surrounded by poisonous sea urchins, but in the end it was a very fun experience and fruitful. The model, Nohemi Hermosillo was a professional and posed as a whole goddess. Art Direction and Styling were given by Alonso Rivero. It was a pleasure working with him and his magical vision that goes beyond the conventional.

Jonathan: Which shot is you favourite and why?

Jvdas: The first shot. Since I saw it I knew that would be the magic picture. The position of the model, the angle and the ways that the dress was drawing on the water were what captivated me from the moment I frame. It seems that is a painting in oil coming to life and escaping the box. I was very inspired by The Birth Of Venus by Sandro Botticelli.

The Birth Of Venus by Sandro Botticelli.

Photography: Jvdas Berra
Styling and Art Direction: Alonso Rivero

Model: Nohemí Hermosillo @ New Icon Model Management

MUA and Hair: Aracely Zarate

Producer: Monica Jimenez

Assistant: Pascal Díaz, Florencia Speroni, Axel Aguilar 

Video: Heiko Bothe

Production: LOOT

Dress: Arturo Valdez

Location: Ixtapa Zihuatanejo

Special Thanks to Andrés Saavedra and Tara Medina

About Jvdas Berra

International Photographer, was born in Mexico on January 23rd, 1987, he studied film production. At the age of 18 he published his first science fiction book followed by two sequels. Currently has chosen to engage in fashion and advertising photography.

He has worked for multiple designers, modeling agencies, advertising campaigns and national and international journals, obtaining a rapid professional growth, which has earned him recognition as one of most promising talents in Fashion and Fine Art Photography after only three years of career. In his own words "I have no limits, not even the sky is".

He has featured in Vogue, ELLE, Nylon, Marie Claire, InStyle, Image Amplified, Vanidades, Photography Master Class, NatGeo among others.

His fine art work is now exhibited at the prestigious Fine Art Gallery "These Fine Walls" in New York. Also his work is represented by the highly recognized gallery "Art Angels" in Los Angeles, California, alongside the work of Andy Warhol, David Lachapelle Roy Lichtenstein and other world-class artists .

His list of clients includes the names of famous latin american designers and big worldwide brands such as: GIZIA, Jorge Duque, Benito Santos, Rodríguez-Naranjo, Edgar Lozzano, Gustavo Helguera, Mani Maalai, LOOT, Sony, Revlon and more.

Jvdas has just signed with VOGUE and Nikon. (Congrats, Jvdas)

Visit www.jvdasberra.com to see more of his work and follow him on Facebook or Instagram

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Fashion | FAB | Stylist Fabio Mercurio

About Fabio Mercurio

Fabio was born in Sardinia, but lived in Sicily until 1997 and resides in Bologna for past 15 years during which he attended the Academy of Fashion and Costume finishing in 2000. Once in the real world, Fabio got his break designing several collections as an assistant in small design studios around the area. 


A sample of Fabio's early work in fashion

For a time, he worked in several showrooms and eventually returned to his first passion, the design of leather handbags. His career path took him to a company where he was entrusted to do an advertising campaign which he nursed himself personally, and found a calling. From there he started working in photo books and taking on other small projects, now Fabio has moved to television commercials and advertising campaigns, but he still have many things to accomplish….the journey has only just begun.

Fabio's work in television

In his own words...

"Style? I always try to be simple, I do not like complicated overworked stuff, I prefer to focus on an accessory, a bow tie, a belt, a brooch... When I work I try not to complicate the figure, create a focal point, in harmony with proportion, that is essential to me."

Jonathan: In the world of Fashion who is your biggest hero and influence, is there someone in your life that helped or inspired you to get to where you are?

Fabio: Sure! I have some very specific reference models! The career Grace Coddington is definitely admired, what I’d want to be, I love all her great work with its styling, the woman is definitely tough, likes to break the rules and willing to take a lot of risks!! I also love Lucinda Chambers, her innate class and often follow the work of Arianne Phillips, which I appreciate very well as costume designer.

Jonathan: When a new project comes in, can you share a little of your creative process? How do you decide on a look or direction for a product?

Fabio:  I like to engage people on a photo shoot, I like to control every aspect, from lighting to set design, the harmony of a beautiful picture is the synergy of many aspects. We must carefully consider what you want to communicate, It's always important to talk with the customer and satisfy him in every respect, be very cooperative which is super important when working in teams.

Jonathan: What was the funniest thing to ever seen happen on set?

Fabio:  I have a very long list of these, Once a model was dead tired from what must have been a very light night out… couldn’t keep his eyes open to save his life and continually fell asleep all over the set, that was classic. Another time this poor model was whining and crying for her shoes were made too small. It was by accident, but she hated me all the whole time, the looks she gave me but I just couldn’t help but laugh.

Jonathan: What has been a favorite moment in your career so far?

Fabio: Well, for sure this time. I am working on an editorial for a new magazine in Milan, it's all top secret but I'll keep you informed, at the same time I'm taking care of an advertising campaign that takes away a lot of energy even though I prefer to work for independent photographers, there is a lot of creativity and freedom of expression, buuuuut work is work.

Jonathan: You still have much to do, where do you see yourself in the future? Say in 10 years?

Fabio: OMG, yes! There is always something to learn and do. I can not imagine my future, I'd love to work with some of the big names in photography of course, besides that, what would be a great satisfaction for me is I want to work as a costume designer for film and music video. I might have to move for this to happen. I just think that failing to follow your dreams, you miss out on a fantastic future.

Jonathan: What advice would give to someone wanting to start a career as a stylist?

Fabio: We must study hard and train our eye to elegance, doing research, traveling, observing everything. The best trends are born on the street and on the street you have to be there to see them! Being humble people is crucial. There is always something more to learn, and bullying your way through will not serve you well.

You can find Fabio on Facebook and for more information on working with him, please visit his web site, FabioMercurio.com or email him and say hello J

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