Venus In The Sunlight | A photo shoot with Fashion Photographer Jvdas Berra

Jonathan: Hello Jvdas, thanks for taking some time to talk about your latest project. If you can just talk a little about the shoot, the location, talent and anything you found exciting or fun, that would be wonderful.

Jvdas: It was a project between friends. We were in a somewhat dangerous part of the beach as the waves beat hard and were surrounded by poisonous sea urchins, but in the end it was a very fun experience and fruitful. The model, Nohemi Hermosillo was a professional and posed as a whole goddess. Art Direction and Styling were given by Alonso Rivero. It was a pleasure working with him and his magical vision that goes beyond the conventional.

Jonathan: Which shot is you favourite and why?

Jvdas: The first shot. Since I saw it I knew that would be the magic picture. The position of the model, the angle and the ways that the dress was drawing on the water were what captivated me from the moment I frame. It seems that is a painting in oil coming to life and escaping the box. I was very inspired by The Birth Of Venus by Sandro Botticelli.

The Birth Of Venus by Sandro Botticelli.

Photography: Jvdas Berra
Styling and Art Direction: Alonso Rivero

Model: Nohemí Hermosillo @ New Icon Model Management

MUA and Hair: Aracely Zarate

Producer: Monica Jimenez

Assistant: Pascal Díaz, Florencia Speroni, Axel Aguilar 

Video: Heiko Bothe

Production: LOOT

Dress: Arturo Valdez

Location: Ixtapa Zihuatanejo

Special Thanks to Andrés Saavedra and Tara Medina

About Jvdas Berra

International Photographer, was born in Mexico on January 23rd, 1987, he studied film production. At the age of 18 he published his first science fiction book followed by two sequels. Currently has chosen to engage in fashion and advertising photography.

He has worked for multiple designers, modeling agencies, advertising campaigns and national and international journals, obtaining a rapid professional growth, which has earned him recognition as one of most promising talents in Fashion and Fine Art Photography after only three years of career. In his own words "I have no limits, not even the sky is".

He has featured in Vogue, ELLE, Nylon, Marie Claire, InStyle, Image Amplified, Vanidades, Photography Master Class, NatGeo among others.

His fine art work is now exhibited at the prestigious Fine Art Gallery "These Fine Walls" in New York. Also his work is represented by the highly recognized gallery "Art Angels" in Los Angeles, California, alongside the work of Andy Warhol, David Lachapelle Roy Lichtenstein and other world-class artists .

His list of clients includes the names of famous latin american designers and big worldwide brands such as: GIZIA, Jorge Duque, Benito Santos, Rodríguez-Naranjo, Edgar Lozzano, Gustavo Helguera, Mani Maalai, LOOT, Sony, Revlon and more.

Jvdas has just signed with VOGUE and Nikon. (Congrats, Jvdas)

Visit www.jvdasberra.com to see more of his work and follow him on Facebook or Instagram

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Ted Baker A/W 2013 Lookbook | Fall Preview

Most happy again to bring you the latest from Ted Baker. What I love about Ted Baker's new fall collection most is... it's presentation, capturing the nostalgia, glamour and romance of the past, creating a story that blends perfectly with the line's wonderful aesthetic. Hope you enjoy it as much as I had presenting it.

Please click here to see the entire collection at Ted Baker. Cheers!

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Ted Baker Spring Summer 2013 | Shoe Giveaway

Very proud to present a selection of my favorites from Ted Baker's S/S 2013 collection and a chance to win 3 pairs of Ted Baker shoes (please see details below). Ted had his beginnings in Glasgow, Scotland. Word of mouth quickly spread as did his reputation of quality served with a quirky sense of humor. This season's collection is a perfect blend of 1950s elegance with a fresh modern twist. I love it. Hope you do, too!

 For the entire collection, visit the Ted Baker SS13 Lookbook HERE

One lucky lady and one lucky gent will have the chance for... not just one but
three pairs of shoes from his new Spring/Summer collection.

For the rules and a chance to win, simply "like" Ted Baker on Facebook
and simply enter your details HERE

Best of luck! Cheers!
xoxo Jonathan

SHOP NOW

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Beauty | Joe-yves Asmar | Passion

In His Own Words

“My passion is couture fashion and hair, I love what I do and I will do it until the day I die.”

I grew up in Lebanon in the middle of a war and when I was 5 years old I moved to Sweden where I still work today. I fell in love with the hairdressing after my brother died in the war. My brother was a famous hairdresser and was working with the royal family of Jordan. My brother is the reason why I became a hairdresser. My passion is couture fashion and hair, I really love what I do and I will do it until the day I die.

When I was 14 years old, I got my first job in a salon as a shampoo guy and one year later I went to school to become a professional hairstylist. At very young age, I won my first competition in Sweden and was hooked. My passion grew and after a lot of hard work, I went on to win many national and international awards. My last was Style Master of the Year. I have had the privilege to work for magazines and television and my work be seen all over the world. Nowadays, I really am enjoying the opportunity to share what I have learned with others at some of the biggest hair shows in Sweden in front of thousands of people.  

My dream has come true.      

R&J: What is it that inspires you about couture?

Joe-yves: All the people around the Haute Couture world are a huge inspiration, when the models walk in on the catwalk with the different fabrics, colors, makeup and hair… it just amazes me. It’s such a big inspiration for me.

 

R&J: Hair plays such an important role in every aspect of fashion, runway shows, editorial and advertising photo shoots and television. Which is the most demanding? Which is the most fun?

Joe-yves: The most demanding is the runway shows… very stressful and you need to work with very high speed on each model. The most fun are the photo shoots, I love it when the model hits that perfect pose and that "picture will live forever."

 

 R&J: What was the funniest thing to ever happen to you while you were working?

Joe-yves: One day, I was working in the salon and a lady comes in with very long hair and she says, “I give you a free hand.” I took the scissors and in seconds, cut off a huge amount of her hair and she looks at me, almost in tears, ready to strangle me. I put extra time on her cut because I realized that something must be going in her life because a women almost never gives you a free hand to do whatever you want. You need to know that something is wrong here. But in the end, she left with an amazing cut. Two weeks later she come back with flowers and she gave me a huge hug and said you changed my life. 

 

 

 

R&J: Do you ever get nervous doing those huge hair shows? What is like to work on a stage with all those people?

Joe-yves: My first shows I was really nervous but now… no. To work in front of all these people is an amazing feeling and especially when you are not nervous because then you can get this amazing connection with the audience and to share something that I love so much in my life…. hair, it’s extremely special.

R&J: What advice would you give a talented hairdresser who has only worked in a salon but dreams to work in the fashion world?

Joe-yves: Find a good photographer and do a lot of work (a lot) so you can build a strong portfolio and show your work. Assisting good hairstylist is essential. And continued training is very important day in day out.

R&J: That's all the time we have for now. Just wanted to give Joe-yves a big thank you for sharing his thoughts with us and wish him the very best.


For more information about Joe-yves, you can contact him via email HERE


Photography by Rasmus Wallin

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